Who we are

Tūtira Mai NZ began in the classrooms of a New Zealand secondary school. Each year students were taught Te Reo (Māori language) and tikanga (customary practices). Their responses were always inspirational. They soaked up everything including haka, waiata, karakia and Te Reo. A strong belief grew that their attitude could be an example of openness and acceptance of cultural difference.

Te Ao Māori was helping to shape young people (rangatahi) into leaders, brimming with confidence and ready to face challenges. Three years later Tūtira Mai NZ was launched utilising the same practices developed in the classroom to bring the same confidence, leadership and excitement to the businesses world.

Our Mission

Tūtira Mai NZ will ' stand together ' with organisations and groups wanting to connect with whānau, iwi and stakeholders to build partnerships using Te Reo Māori and culture.

We will show you how to use Te Reo, tikanga  and Māori values to confidently, skill-fully and effectively forge authentic, real and deep relationships built on mana, respect and trust. We will do this by:

  • Boosting confidence through team building founded on cultural knowledge and understanding.

  • Energising and growing company culture through embedding Māori values into the everyday work environment.

  • Building culturally appropriate leadership skills based on knowing and understanding the Māori worldview.

Our Values

  1. Manaakitanga - Put others first

  2. Whanaungatanga - Relationships that last

  3. Tākoha - Give back

Our Vision

To advance Te Reo Māori and tikanga as fundamental workplace practices.


Wairangi Jones

Pou Matua - Cultural Advisor

  • Waka - Te Arawa, Tainui

  • Iwi - Tuhourangi Ngāti Raukawa, Ngāti Raukawa ki te Tonga, Ngāti Maniapoto, Ngāti Tūwharetoa

  • Kaumatua - Tūhourangi Ngāti Wahiao Te Arawa, Raukura

  • Teacher - Te Reo / Tikanga

  • Cultural trainer and advisor

  • Former secondary school principal

  • Bachelor of Arts - Te Reo Māori

  • TTC - Hamilton Teachers College


Father, coach, kaumatua and teacher. Wairangi Jones (Te Arawa) shares stories of Tuhourangi, waka ama and triumph over death. Pāpā, kaiwhakaako, kaumātua, kaiako. Ka whakapuaki kōrero a Wairangi Jones (Te Arawa) mō Tūhourangi, mō āna mahi waka ama, me te wā i kauparea e ia te ringa o mate.

Kāti, ko te manu kura te tiapu i oku maunga korero, te topa iho i te ipukarea a Kahumatamomoe, a Potatau Te Wherowhero hoki ki te tainga riu o te waka o Ngati Ohomairangi. Tenei au, he heke, te mihi kau atu nei, Tihei mauri ora!
— Wairangi Jones

Our Teaching Framework 

We use Ko Te Whare Tapu as the educational foundation for all of our services. This is founded on Whakarite, a key form of communication in Te Ao Māori, enabling the listener to visualise, to see in the minds eye, what is being expressed by the speaker.

Whakarite is based on comparisons made between two things that have similar qualities or features, yet are completely different to each other.

The Pou of the Whare (the central beam and weight bearing support pillars of a whare) is an example of Whakarite. We link each pillar that holds up the wharenui (house) to the wānanga we teach.

Tuanui - The roof

  • This shelters the inhabitants. We compare this to Te Reo which defines who we are.

Te Pou Toko Manawa - The central supporting ridgepole

  • This connects the floor (papa) to the roof (rangi). We compare this pillar to traditional learning styles and the three kete (kit) of knowledge that came from the heavens. Matauranga (knowledge) was shared with the people living upon the earth.  

Te Tāhuhu - The main support beam

  • The roof is split by this beam dividing it into two sides. We compare this to Te Titiri o Waitangi (The Treaty of Waitangi). There were two signatories of the Treaty, the founding document of Aotearoa.

Te Poutāuhu Rongomaiwhiti - The right support beam

  • This also supports the Te Tāhuhu. We compare this to the principles of the Treaty that are important in our development as a nation.

Te Poutāuhu a Tane te Waiora - The left support beam

  • This supports Te Tāhuhu. We compare this to Tatau Pounamu and the importance of wellness in mind and spirit.  


Tama tu, tama ora, tama noho, tama mate - Stand and live, sit and perish.